In order to prepare for possible expansions and to monitor tenders and market trends, the decision-makers of a group company in the passenger transport sector requested additional information on the competitive situation and up-to-date market data.
For this purpose, Cedura first designed the market model and the required information together with the client, identified different information sources and evaluated them with regard to security and up-to-dateness. Then an access sequence for the relevant information was defined to ensure that all information received the greatest possible validation in order to generate consistent market data. For this purpose, numerous mapping processes were outlined and subsequently implemented.
In a next step, Cedura structured all market data and developed algorithms that enable automatic market monitoring according to freely definable update intervals. In addition to the standard dashboards of the CedDecider, an individual route network map was developed and implemented, which clearly evaluates all information on routes, modes of transport and associations at the click of a mouse.
After a conception and implementation period of only 6 months, the client received an automatic market monitoring system that is always up to date thanks to fixed update intervals. Among other things, the following information is evaluated and taken into account for future decisions:
- KPI`s, news, strategic alignment and customer satisfaction with competitors
- Current industry trends and social media activity
- Comprehensive information on tenders, durations, modes, transport associations and upcoming expansion opportunities
- Evaluations of press peek and customer testimonials to identify areas for improvement
Since the successful implementation of the CedDecider incl. the CedClipping tool (for weekly market screening), the system has been continuously used in the client’s business development and communications department.
About the CedDecider
Our CedDecider software helps you bring together data from a wide range of sources, prepare it and present it in a clear and user-friendly dashboard. In this way, you act more efficiently in competition and improve your market position.
CedClipping is a tool from Cedura GmbH for researching, compiling and distributing all important news from your market. Using keywords, relevant information in online media is automatically identified and reported in a layout defined by our clients.