Cedura implements continuous competition, product and price monitoring based on the market intelligence platform “CedDecider” for one of the world’s largest mineral oil and natural gas companies.
Automatic content generation takes place twice a day so that our client has a detailed market overview at the push of a button. All analyses are carried out on a half-day basis in all market segments, sales regions and even individual product groups and articles. The following information is in the foreground for our client:
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- Price comparison of own products with competitor products
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- Price comparison of products on different distribution channels
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- Product comparison of own products with competitor products at feature level
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- Competitor tracking to identify new products and trends
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By using the “CedSlider”, a Cedura tool for the automatic generation of PPT slides, extensive presentations can be conveniently pre-filtered, exported and adapted in the client’s Corparate Design. This eliminates a previously very high manual effort for the development of meaningful presentations.
About CedDecider
Our CedDecider software helps you bring together data from a wide range of sources, prepare it and present it in a clear and user-friendly dashboard. In this way, you act more efficiently in competition and improve your market position.
About CedSlider
Our market intelligence tool CedSlider handles the automatic generation of PowerPoint slides based on individual data sources. Central changes to key figures are automatically updated in all tables and charts, displayed on the backlit slide master in the client’s Corparate Design and can thus be created at the touch of a button.
