From Data Chaos to a Clear Strategy
Consulting & Training
Whether you’re just starting your market intelligence journey, looking to integrate new software solutions, or seeking to optimize existing decision-making processes—our experts will provide you with practical guidance. We empower your team to make informed decisions based on complex market information, thereby creating measurable value for your organization.
Context and Introduction to the Topic of “Market Intelligence”
The Right Analysis for Every Need
Your requirements:
Do you want your executives and employees to better understand exactly what market intelligence is and how it can help them do their jobs even better and drive your organization forward?
Our solution:
We offer discussions and workshops on the topic “What is market intelligence? How can I use this tool effectively in our organization?”
Please feel free to contact us about this
Setup and Support for Implementing the Cedura Decision Hub
Our market intelligence solution, “Cedura Decision Hub,” helps you consolidate data from a wide variety of internal and external sources, process it automatically, present it in clear and user-friendly dashboards, and send relevant information to the right colleagues.
Together, we will tailor this platform solution to best meet your needs. As a result, we will establish market intelligence within your company not only as a reporting tool, but also as a strategic management process.
User Management
Centralized management of users, roles, and access rights for controlled and secure use of your data platform.
Interfaces / Connections
Seamless integration of external data streams directly into your existing business systems and dashboards.
Dashboard Configuration
Customizable dashboards that clearly display relevant metrics, markets, and trends.
Examples of Applications
Theory Meets Practice:
Learn how we specifically help companies navigate market dynamics, optimize processes, and achieve measurable success in addressing strategic challenges.
Establishing Strategic Market Intelligence Processes
Definition of responsibilities, information flows, governance, and management reporting.
Optimize Pricing and Market Pricing Processes
Development of transparent pricing logic, market price monitoring, and decision support for sales and purchasing.
Professionalizing Energy and Commodity Market Monitoring
Integration of volatile market indicators into procurement and risk management processes.
Establish Executive Decision Support
Development of management dashboards, early-warning systems, and decision-making templates for the board of directors and executive management.
Improving Commercial Excellence Processes
Integration of market information with sales steering, key account management, and proposal strategies.
Centralize Data and Source Consolidation
Consolidation of internal and external data streams into a central business intelligence system for role-specific dashboards.
Contact Us
for an initial consultation or your custom test system.
Example Scenario 1: Improving Market Price Control
An international steel producer needed greater transparency regarding alloy surcharges and competitors’ prices.
We developed a standardized pricing process that includes market monitoring, decision-making logic, and an executive dashboard.
Result: faster pricing decisions and improved margin protection.
Example Scenario 2: Mechanical Engineering – Competitive Intelligence for Growth Markets
A manufacturer of industrial equipment needed greater insight into its competitors, target markets, and investment trends.
We designed an end-to-end process ranging from market monitoring to strategic sales management—supported by role-based dashboards.
Training
You can book our training sessions as part of our consulting services or separately on the following topics:
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What Is “Market Intelligence”?
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Strategic Use of Market Intelligence
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How to Strategically Analyze and Evaluate New Customer Segments
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Setting Up and Configuring Dashboards in Cedura Decision Hub
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Interfaces to the Cedura Decision Hub
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Newsletter Configuration & Alert Settings
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Meaningful Analysis and Use of Macro Data
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Definition of Market Participant Attributes
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Product Comparison Scenarios
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Why Price Monitoring Is Important
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Why Regular Supplier Screening and Re-evaluations Are Important
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Development of Management Dashboards and Early Warning Systems