WHAT CAN CEDURA DO FOR ME?

Cedura helps business development teams make markets more transparent and make decisions faster, with greater insight, and with greater confidence. We deliver the relevant market, competitive, and customer information exactly where it’s needed to drive growth, partnerships, and new business opportunities.

Specific services include:
Continuous analysis of markets, competitors, customer trends, and new business potential
Early identification of opportunities, risks, and relevant market movements
Condensing complex information into clear decision-making foundations for management and business development
Provision of relevant insights via dashboards, reports, or customized alerts and newsletters

Most companies lack the internal time, structure, and methodological depth to continuously build market transparency—Cedura creates precisely this foundation, thereby sustainably increasing decision-making confidence and speed in business development.

As part of our Sales Intelligence services, we analyze your target industries and often identify entirely new ones as well. From this, we compile a list of new potential customers, whom we’re also happy to pre-qualify for you.
At the same time, we keep you informed about relevant news and trends from these industries and regarding these potential customers.

Specific services include:

1. We define and track relevant industries and new industries for your products
2. We identify new potential customers for your products internationally, along with all relevant changes
3. We qualify key potential customers for you, for example, through phone calls based on predefined criteria
4. We keep you informed about relevant trends in your target industries and regarding key customers—including through regular, customizable newsletter features

You can purchase this service from us on an ad hoc (one-time) basis, on demand (defined within a framework and available up to 4 times per year), or on a continuous basis (6–12 times a year on a specific date within the setup of your own Cedura Decision Hub).

Regular screening is beneficial because it’s important to effectively evaluate and qualify these customers, understand industry and trend-based arguments for negotiations, and track strategically important changes.
So you don’t just get a list—we also qualify our findings. Through intensive market monitoring, we provide deeper insights—including comparisons with competitors, who are also changing and evolving.
So it’s not just about a list. The list is only the beginning—the starting point for systematic market tracking that enables you to make strategic, data-driven decisions.
With Cedura. Be sure—decide.

As part of our Supplier Intelligence service, we analyze a wide variety of industries on your behalf and compile a list of potential suppliers, which we are also happy to pre-qualify for you.

At the same time, we’re happy to keep you informed about relevant trends.

Specific services include:

1. We define and track industries relevant to your needs
2. We identify internationally relevant suppliers and track relevant changes
3. We pre-qualify potential suppliers for you based on predefined criteria.
4. We keep you informed about relevant trends in your industries, including through regular, customizable newsletter features

You can access this service from us on an ad hoc (one-time) basis, on demand (defined within a framework and available up to 4 times per year), or continuously (6–12 times a year on a specific date within your own Cedura Decision Hub setup).

Regular screening is beneficial because it’s important to effectively evaluate and qualify these customers, understand industry and trend-based arguments for negotiations, and track strategically important changes.
So you don’t just get a list—we also qualify our findings. Through intensive market monitoring, we provide deeper insights—including comparisons with competitors, who are also changing and evolving.
So it’s not just about a list. The list is only the beginning—the starting point for systematic market tracking that enables you to make strategic, data-driven decisions.
With Cedura. Be sure—decide.

Cedura helps companies systematically track and analyze price trends in their markets and leverage this information strategically for marketing and positioning. We translate complex pricing data into clear messages that highlight competitive advantages and drive sales.

Our Services for Customers:

• Continuous tracking of competitor and market prices across relevant channels and segments
• Analysis of price trends, pricing strategies, and price dynamics in the competitive landscape
• Development of clear positioning and messaging strategies for marketing and sales
• Creation of reports, visualizations, and communication materials suitable for management and marketing

Most companies do not consistently implement this internally because data sources are fragmented, there is a lack of methodological depth, and the operational focus takes precedence—which is precisely why working with Cedura provides structured clarity and immediately actionable value.

Cedura helps companies systematically compare their products with existing and new competitors in order to make informed decisions regarding positioning and product development. We provide clarity on performance differences, opportunities for differentiation, and strategic gaps in the market.

Our Services for Customers:

• Structured comparisons of features, performance, and benefits between our own products and relevant competitors
• Identification of areas of differentiation, innovation potential, and critical competitive disadvantages
• Analysis of new market entrants and disruptive offerings, including early indicators of change
• Presentation of the results as clear decision-making criteria for product management, marketing, and strategy

Most companies conduct such comparisons only sporadically and unsystematically due to a lack of time, methodology, and external market transparency—and this is precisely where Cedura provides a crucial, structured outside perspective and helps accelerate better decision-making.

Cedura develops customized market intelligence newsletters that regularly provide your employees with the most relevant market, competitive, and trend information. This ensures that opportunities are identified early on and understood and capitalized on throughout the entire company.

Our Services for Customers:

• Curation and synthesis of relevant information on trends, industries, competitors, customers, and events
• Customizable newsletter formats tailored to target audiences, roles, and information needs within the company
• Clear categorization and analysis of content with specific implications for the business
• Integration with existing tools and processes, as well as continuous optimization based on usage and feedback

Most companies struggle internally to consistently and reliably prepare and distribute such information on a day-to-day basis—Cedura takes on this task in a structured and efficient manner, bringing the necessary outside perspective to ensure true relevance.

Cedura provides continuous and systematic competitor analysis that supplies sales and marketing teams with up-to-date, relevant insights at all times. This enables them to respond more quickly and effectively to market shifts and consistently strengthen their own position.

Our Services for Customers:

• Ongoing tracking of activities, offers, prices, and communications from key competitors
• Early detection of strategic changes, new campaigns, or product initiatives
• Synthesizing findings into clear insights relevant to sales and marketing
• Providing regular updates and alerts, including specific recommendations for action

Most companies do not consistently implement this type of continuous monitoring internally because it is time-consuming and requires methodological discipline—Cedura provides structure, reliability, and a clear information advantage in this area.

Cedura helps companies identify relevant trends early on, develop well-founded forecasts, and use these to generate concrete ideas for innovation. We combine market observation with in-depth analysis to not only understand the future but also actively shape it.

Our Services for Customers:

• Systematic identification and assessment of relevant market and technology trends
• Development of well-founded forecasts and scenarios for strategic planning and innovation
• Identification of specific areas for innovation, opportunities, and priorities
• Presentation of the results as clear decision-making guidelines for management, product development, and strategy

Most companies struggle to systematically track trends and interpret them reliably due to a lack of data, methods, and time—Cedura provides the necessary clarity, depth, and crucial forward-looking perspective.

Cedura helps companies systematically analyze their external perception and manage their communications activities based on data. We reveal how your company, your competitors, and relevant topics are actually perceived in the media and on social media.

Our Services for Customers:

• Continuous monitoring of communication activities on social media (e.g., LinkedIn, Instagram) and online publications
• Structured communication analyses of reach, tone, topics, and positioning
• Preparation of press clippings and competitive analyses to assess the company’s visibility
• Delivery of results via interactive dashboards or customized newsletters for various target audiences

Most companies cannot perform this continuous, data-driven analysis in-house because they lack the tools, time, and analytical depth—Cedura provides exactly this combination and delivers clear, actionable communication insights.

Cedura helps companies identify relevant calls for proposals and tenders early on and evaluate them systematically. This ensures that you don’t miss out on business opportunities and can respond effectively to the right ones.

Our Services for Customers:

• Continuous monitoring of national and international tender platforms and relevant sources
• Intelligent filtering and prioritization of suitable tenders based on your strategic criteria
• Early identification of opportunities, including deadlines, requirements, and the competitive landscape
• Presentation of results in clear alerts, dashboards, or customized reports for sales teams

Most companies are unable to conduct this systematic and ongoing screening internally, as it is very time-consuming and requires specific tools and market knowledge—Cedura provides the decisive edge here and ensures that you respond to the right tenders at the right time.

Cedura helps companies organize their data chaos and consolidate all relevant information sources into a centralized, user-friendly environment. This results in transparent, decision-relevant insights rather than fragmented pieces of information.

Our Services for Customers:

• Consolidation of internal and external data sources into a central business intelligence system
• Connection of new sources and flexible integration of existing tools and data streams
• Configuration of customized dashboard views based on role, function, and information needs
• Structured analysis and visualization of relevant topics to enable quick and informed decisions

Most companies struggle internally with the technical integration, data harmonization, and ongoing maintenance of such systems—Cedura takes a holistic approach to these challenges and creates a scalable decision-making foundation that is ready for immediate use.