Medical technology / body monitoring: Cedura carries out a market, competition and potential analysis.
A well-known, internationally active supplier of innovative products and applications in medical technology commissioned Cedura to analyse the German market for a potential product innovation.
First of all, a very clear delimitation of the relevant market was made together with the client in order to be able to compare the data to be relevant in a uniform way. For this purpose, the relevant methods, processes and products of the applications were examined. Subsequently, sources of information were identified and linked with each other. Qualitative expert interviews were conducted to verify the results obtained.
After a comprehensive analysis of the relevant market, the client received a general overview of the volume and attractiveness of the market, the main competitors incl. technical developments, the requirements and needs of the defined target groups, as well as an elaboration of potential customers.
Furthermore, product-specific opportunities and barriers for a market entry were collected and evaluated. Based on this data, the company can now make well-founded decisions.