Marktanalysen von Cedura

Market Research

We find answers to your questions about market entry and development
Wettbewerbsanalsen von Cedura

Competition Analysis

We provide competitive profiles for a focused competitive analysis
Wettbewerbsanalsen von Cedura

Potential Customer Analysis

We research potential customer groups and customers for you
IT Workflow-Management Lösungen von Cedura

Individual Software

We provide secure and user-friendly individual software to optimise and digitalise your processes
Projekt- und Roll-Out-Datenbanken

Project and Roll-Out Databases

We are your trustworthy partner for handling even the largest internal changeovers
Bedarfsgerechte operative Unterstützung durch Cedura als Outtasking-Partner

Tailored Operational Support

We are your reliable partner, whether you need help with the conception of new projects or support for undergoing projects.

B2B market analysis for raw materials and building materials

An international manufacturer of building materials was planning to expand its product portfolio. In order to ensure that the expansion would provide added value for the company and to be able to position the future product optimally, a market analysis was to be carried out. Cedura analysed the overall market, in particular the general conditions, […]

Product

Use cases

Market size in EUR bn/anno

%

Target market share

An international manufacturer of building materials was planning to expand its product portfolio. In order to ensure that the expansion would provide added value for the company and to be able to position the future product optimally, a market analysis was to be carried out.

Cedura analysed the overall market, in particular the general conditions, potential customers and competitors, and determined the market structure, the current market size and the predicted market potential for the next five years in the German-speaking region.

The results were presented after a project duration of around 8 weeks and served the client’s management as a basis for deciding which fields of application should be investigated in more detail.

With the help of an online survey and qualitative expert interviews, the potential turnover and the required product qualities were determined for the selected fields.

Based on this data, the investment decision could then be made by our client as reliably and soundly as possible.

Procedure:

  • Workshop for a uniform and clear definition of the relevant market
  • .

  • Secondary research
  • Qualitative primary research in the form of expert interviews
  • .

  • Validation and verification of the results
  • .

  • Customer presentation

Project Overview:

Segment:
Market Reserach
Project duration:
4 Months
Use by customers:
once
Reporting method:
Slides and data sets

Your request

    Our promise

    In our more than 16 years of experience in the market, we have already supported companies of various sizes in product development, competitive analysis and sales orientation.
    We are sure that we can also help you competently and quickly, so please do not hesitate to contact us!

    Additional References

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