Marktanalysen von Cedura

Market Research

We find answers to your questions about market entry and development
Wettbewerbsanalsen von Cedura

Competition Analysis

We provide competitive profiles for a focused competitive analysis
Wettbewerbsanalsen von Cedura

Potential Customer Analysis

We research potential customer groups and customers for you
IT Workflow-Management Lösungen von Cedura

Individual Software

We provide secure and user-friendly individual software to optimise and digitalise your processes
Projekt- und Roll-Out-Datenbanken

Project and Roll-Out Databases

We are your trustworthy partner for handling even the largest internal changeovers
Bedarfsgerechte operative Unterstützung durch Cedura als Outtasking-Partner

Tailored Operational Support

We are your reliable partner, whether you need help with the conception of new projects or support for undergoing projects.

Acquisition of new customers in the construction industry by means of market and potential analysis

A leading architecture and object planning company would like to address a target group that has been little worked on up to now more intensively and gain new customers.

Target groups


Potential customers


Direct contacts

CEDURA was commissioned with an individual market and potential analysis for concrete sales management based on detailed data.

The following questions were to be answered along the service spectrum of our client:

  • How is the relevant market developing and what trends and needs are emerging as a result?
  • How large is the relevant customer group and how is it structured?
  • Which companies are involved in detail? Who are the contact persons in these companies?

After a joint definition of the relevant market and the services to be considered, CEDURA created an individual catalogue of criteria for assessing sales potential with possible new customers. At the same time, through the implementation of CedClipping, a method was installed for the continuous observation of the market and news and thus for early lead generation.

The client thus received a quick and detailed overall view of the attractiveness of the market and the customer group as well as a list of the top 50 companies for direct sales processing. After processing this information, further new customer potentials can be called up by the client at short notice according to his needs.

In this way, the information is also transmitted in a targeted and up-to-date manner in the future without overriding the processing by the sales department.

Project Overview:

Market research
Project duration:
6 weeks
Use by client:
Sales optimisation, lead generation
Reporting method:
Data sets, slides, newsletters

Your request

    Our promise

    In our more than 16 years of experience in the market, we have already supported companies of various sizes in product development, competitive analysis and sales orientation.
    We are sure that we can also help you competently and quickly, so please do not hesitate to contact us!

    Additional References

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