One of the world’s leading premium suppliers of pumps and pump systems for building services, water management and industry plans and coordinates its global marketing activities with a customised planning tool developed by Cedura GmbH.
With the web-based software, all marketing projects and activities as well as the associated budget are centrally planned, controlled and evaluated by Global Marketing. The tool enables the comfortable and user-friendly creation and management of campaigns and checks various dependencies on partners, availabilities and budgets. A clear reporting and warning system indicates critical deadlines, endangered milestones or budget overruns at an early stage.
Resource planning has also been optimised through the simple allocation of employees as well as internal and external partners to individual projects. Thanks to the implementation of the CedSlideShowGenerator, all users of the planning tool are also able to output important evaluations of campaigns and projects directly in a finished PowerPoint presentation. In the company’s CD, of course.
After a three-month pilot phase in German-speaking countries, our client decided to roll out the software worldwide to all foreign subsidiaries.
Our market intelligence tool CedSlider handles the automatic generation of PowerPoint slides based on individual data sources. Central changes to key figures are automatically updated in all tables and charts, displayed on the backlit slide master in the client’s Corparate Design and can thus be created at the touch of a button.