Aluminium forge – customer potential analysis and needs assessment

An internationally active manufacturing and machining company for forged aluminium parts commissioned Cedura GmbH with a market, competition and customer potential analysis. The focus of the analysis was on the detailed examination of industries and application areas not previously considered and the identification of potential customers.

Areas of application


Potential customers


Direct contacts

Our client wanted a comprehensive analysis in order to get an overview of the attractiveness of the different sectors, as well as the respective needs and relevant application areas. The following questions were to be answered:

  • How can the relevant market be segmented?
  • In which segments and application areas is the competition already active?
  • What are the component needs in the various sectors?
  • What criteria and quality requirements do the manufacturers of the end products place on their suppliers?
  • Who are the concrete contact persons in purchasing at the potential customers?

Within the framework of an intensive secondary research and an individual mapping process for the uniform comparability of all determined data, Cedura created detailed industry and potential customer one-pagers in order to show the customer an insight into the industry structure and the existing potentials there.

In close cooperation with the client, the project was continuously adapted and prioritised within the framework of a dynamic project process depending on the interim results.

Thus, in the further course of the project, potential new customers, their supplier and quality requirements, the existing demand for aluminium forgings and concrete contact persons could be presented. The customer was thus given the opportunity to initiate direct sales measures.

In the future, further strategic decisions can be made and measures defined on the basis of the data obtained.


“We have carried out a very good project with CEDURA for initial market transparency in industry sectors with which we were previously unfamiliar. We were particularly pleased with the motivation of the Cedura representatives, which we experienced throughout, to create a target customer analysis that was individually tailored to our competences and production possibilities, as well as with the excellent teamwork. Together, we were able to achieve a project result from which we have directly realisable benefits.”

Ralf Bauer, Managing Director BE Aluschmiede GmbH

Project Overview:

Market research
Project duration:
3 months
Use by customers:
Sales optimisation
Reporting method:
Slides, Data Sets, One Pager

Your request

    Our promise

    In our more than 16 years of experience in the market, we have already supported companies of various sizes in product development, competitive analysis and sales orientation.
    We are sure that we can also help you competently and quickly, so please do not hesitate to contact us!

    Additional References

    Find out more about other successful projects