An internationally active provider for the optimisation of production processes relies on Cedura for the analysis of the European market.
The focus of the investigations was the food industry with numerous sub-segments.
After a comprehensive analysis of the delineated, prioritised and relevant markets, the client received detailed transparency on:
- Volume and attractiveness of the market and the individual customer sectors
- Previous market developments and market trends of the impulse markets
- Main competitors and competitors in specialised areas and applications
- Requirements and needs of the defined target groups for the production processes
- Potential new customers incl. locations and their requirements
With the results of the analysis, the market needs and potentials could be evaluated in detail and implemented in an effective sales strategy with a targeted approach to new customers.
In order to be able to use the built-up knowledge continuously in the future, the results of the analysis were managed in the market intelligence system “CedDecider” and can be updated and re-evaluated with little manual effort if necessary.