Marktanalysen von Cedura

Market Research

We find answers to your questions about market entry and development
Wettbewerbsanalsen von Cedura

Competition Analysis

We provide competitive profiles for a focused competitive analysis
Wettbewerbsanalsen von Cedura

Potential Customer Analysis

We research potential customer groups and customers for you
IT Workflow-Management Lösungen von Cedura

Individual Software

We provide secure and user-friendly individual software to optimise and digitalise your processes
Projekt- und Roll-Out-Datenbanken

Project and Roll-Out Databases

We are your trustworthy partner for handling even the largest internal changeovers
Bedarfsgerechte operative Unterstützung durch Cedura als Outtasking-Partner

Tailored Operational Support

We are your reliable partner, whether you need help with the conception of new projects or support for undergoing projects.
Cedura Markteinflüsse ändern sich rasant

We deliver transparency for your relevant market

We believe that you deserve the most in-depth market, competitor and potential customer analyses in order to safely make the best possible decisions for your company. We identify and analyse every market for you, no matter how specific, and provide you with information on size, attractiveness, potential, future development as well as market shares and their distribution.

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Our services

This is what distinguishes our analyses

Individuell abgegrenzte Märkte

Individually for you

We delineate your market in detail so that you receive only decisive and comparable information.

Datenerfassung aus mehreren Quellen

Diverse sources

We combine information from all relevant sources. This significantly increases the validity of the results.
Zielgenaue Analysen

Targeted analyses

We use our own research tools for this purpose, thus optimising the project duration and guaranteeing you targeted and flexible analyses.

Dauerhafte Aktualisierung der Daten

Continuous monitoring

We constantly update the data to be collected in order to provide you with an accurate picture of the market on a permanent basis.

Our offers in detail

The right analysis for every requirement

Market analysis

We find answers to your questions about market entry and development by identifying and analysing market sizes, potentials and developments, market shares and market attractiveness.

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Marktanalysen von Cedura
Marktanalyse in der Rohstoffindustrie

Case Study Market Analysis

We conducted a market, competition and customer potential analysis for a global robotics supplier to get an overall view of the attractiveness of the European market, as well as strengths and weaknesses of the own company and the main competitors.

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WE BRING TRANSPARENCY TO YOUR RELEVANT MARKET

Depending on the question, we use different primary and/or secondary methods to systematically delimit, filter and link all data of the relevant market defined by you.

You receive the best possible market transparency to answer the following questions:

  • How big is the relevant market for you in terms of sales / turnover ?
  • How can it be segmented ?
  • What are the regional differences ?
  • Who are the market participants ?
  • How is the market developing ?
  • Where are the sales potentials ?
  • Which trends can be expected ?
  • How are the impulse markets and customer industries developing ?

Data collection is done by Cedura’s research team and partly automatically by Cedura’s software products.

These use different sources, normalise and map information and validate it into clear key figures and information.

This is how we offer you tailor-made market analyses! Even in the niche! Also in detail!

 

 

We check every customer request in detail for feasibility before submitting an offer

STEP 1: INPUT AND QUICK CHECK
The market definition, segmentation and in-scope definition of the client after the initial briefing serves as input. Cedura uses a quick-check to determine the availability of information in the defined market segments and checks the content, e.g. identification of sources along market trends, industry developments, customer needs, competitive activities and metrics, technology trends etc.

STEP 2: SPARRING
Presentation of the results of the quick check and joint decision on any necessary adaptation and prioritisation of the desired market information. This is followed by the clear definition of the market segments to be considered and the creation of a catalogue of criteria for the rough evaluation of the market segments. This also includes the definition of an individual evaluation method. (e.g. customer parameters, sector affiliation, locations, product requirements, competitive intensity, market shares, market sizes, market potentials…)

STEP 3: OFFER FOR MARKET ANALYSIS
Based on the information defined in the catalogue of criteria, Cedura prepares the concept, roadmap and offer for the market analysis.

RESULT:
Decision-making certainty for the client through the receipt of a quality-checked offer.

Wettbewerbsanalsen von Cedura

Competitive Analysis

For a focused competitive analysis, we provide you with competitive profiles and valid statements on market shares, competitive positions, the strategic relevance of old and new competitors, as well as strategic gaps in the competitive landscape.

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We check every customer enquiry in detail for feasibility before submitting an offer

STEP 1: CLEAR DEFINITION and QUICK CHECK
The market definition, segmentation and in-scope definition of the client after the initial briefing serves as input. On this basis, relevant competitors are categorised and segmented. Cedura then uses a quick check to determine the availability of information in the defined market segments and, in particular, the comparability of the competitor data with that of your own company.

STEP 2: SPARRING
Presentation of the results of the quick check and joint decision on the adaptation and prioritisation of the desired competitive information, if necessary. This is followed by the clear definition of the key figures and information to be considered and the creation of a catalogue of criteria for the rough assessment of competitive relevance.

STEP 3: OFFER FOR COMPETITION ANALYSIS
Based on the information defined in the criteria catalogue and the scope of the information, Cedura prepares the concept, roadmap and offer for the competitive analysis.

RESULT:
Decision certainty for the client through the receipt of a quality-checked offer.

Always be one step ahead

How can you make the safest possible business decisions in an intransparent market situation, with structural market changes and numerous competitors ?

Depending on the question, we use different primary and/or secondary methods to systematically delimit, filter and link all data of the relevant market defined by you.

You receive the best possible transparency of your relevant market to answer the following questions:

  • Who are your competitors ?
  • What role do they play in different market segments ?
  • Where do they have which market shares ?
  • With which product and service portfolio do they compete ?
  • How do the competitors market their services ?
  • What are the strategic developments ?
  • Which trends can be identified?
  • How do the competitors present themselves? What news is there?

Data collection is done by Cedura’s research team and partly automatically by Cedura’s software products.

These use different sources, normalise and map information and validate it into unique metrics and information.

In this way, we offer you tailor-made competitive profiles and analyses in comparison to your company and your project.

Industrie 4.0

Case Study Competitive Analysis

We conducted a market, competition and customer potential analysis for a global robotics supplier to get an overall view of the attractiveness of the European market, as well as strengths and weaknesses of the own company and the main competitors.
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Potential customer analysis

For the systematic acquisition of new customers, we research potential customer groups and customers for you on the basis of your criteria. You define the desired depth of information. From rough overviews and key figures to needs and contact details.

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Potenzialkunden-Analyse Cedura
Industrie 4.0

Case Study Potential Customer Analysis

We prepared a comprehensive analysis of the relevant market for a well-known provider of innovative solutions in medical technology and gave him a general overview of the volume and attractiveness of the market, the main competitors including technical developments, the requirements and needs of the defined target groups, as well as an elaboration of potential customers.

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FINDING AND ADDRESSING NEW CUSTOMERS IN A TARGETED MANNER

Customer needs, product requirements and technologies are changing rapidly. Find new customer sectors and potential customers through a structured potential analysis.

Depending on the question, we use different primary and/or secondary methods to systematically delimit, filter and link all data of the relevant sales market defined by you.

You receive the best possible transparency about potential new customers to answer the following questions:

  • In which sales sectors are my products and services needed ?
  • How high is the demand where ?
  • How do technological changes influence the demand situation ?
  • How can we find new customers by adapting our portfolio ?
  • Who are today’s market leaders and niche suppliers and who do they supply ?
  • Who and where are potential customers with what needs ?
  • What are the requirements of potential new customers ?
  • What is the organisation of these companies ?
  • Which contact persons are there ?

Data collection is done by Cedura’s research team and partly automatically by Cedura’s software products.

These use different sources, normalise and map information and validate it into clear key figures and information.

In this way, we find individual potential customers for you, insights and analyse the needs in comparison with your company’s offer and your plans. This is how you can optimise your sales activities.

We check every customer enquiry in detail for feasibility before submitting an offer

STEP 1: CLEAR DEFINITION and QUICK CHECK
The market definition, segmentation and in-scope definition of the client after the initial briefing serves as input. On this basis, relevant sales markets and sectors are categorised and segmented. Cedura then uses a quick check to determine the availability of information in the defined sales markets and, in particular, the allocation to the services you offer.

STEP 2: SPARRING
Presentation of the results of the quick check and joint decision on any adjustment and prioritisation of the desired sector and customer information. This is followed by a clear definition of the key figures and information to be considered and the creation of a catalogue of criteria for the rough evaluation and prioritisation of potential customers.

STEP 3: OFFER FOR COMPETITION ANALYSIS
Based on the information defined in the criteria catalogue and the scope of the information, Cedura prepares the concept, roadmap and offer for the identification of potential new customers.

RESULT:
Decision certainty for the client through the receipt of a quality-checked offer.

What our customers say

We thank and appreciate the trust of our customers

“Cedura is a fast and reliable partner who has helped us for years to keep a close eye on what’s happening in the market and with our customers and competitors.”

Dipl.-Kfm. Ingolf Böhmer

Marketing, BJB GmbH & Co. KG

“The market information in our industry is very informative and a pleasure to read in our company. With the help of Cedura, we regularly provide our colleagues with market insights so that they are as well informed as possible.”

Yafang Li

Public Relations , DESMA Schuhmaschinen GmbH

Get in touch

Cedura GmbH
Lyrenstr. 13
44866 Bochum
Germany

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