A global technology group with a presence in over 80 countries relies on CedDecider in the long term to create continuous market transparency.
In doing so, Cedura met the highest requirements for flexibility and quality in the collection, consolidation and evaluation of information in over 50 individual market segments.
A permanent observation of the competition, the definition and mapping of market sizes and the future developments of markets and market requirements were in the foreground.
“The biggest challenge in implementing our market intelligence solution for this task was to map a conglomerate with a very diverse organisational structure, countless competitors ranging from niche providers to global players and the correspondingly large number of impulse markets in detail without losing sight of the big picture” is how Sascha Dongowski, Managing Director of Cedura GmbH, describes the project.
The linking of data from the most diverse sources with the most diverse nomenclatures was also exciting.
Today, our client is able to:
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- To carry out competitive analyses at all market segment levels at the push of a button and to transparently track group structures and changes
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- To analyse individual sales and impulse markets in detail and to identify potentials at an early stage
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- To carry out detailed competitive benchmarking at all hierarchical and geographical levels
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- Certain your own market share in all segments and regions
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Through the long-term partnership with Cedura, the greatest possible automation was also created in the continuous data collection, so that even in the coming years, a push of a button will be sufficient for an up-to-date market analysis.
About CedDecider
Our CedDecider software helps you bring together data from a wide range of sources, prepare it and present it in a clear and user-friendly dashboard. In this way, you act more efficiently in competition and improve your market position.
