An international manufacturer of floor coverings was planning to reposition itself in foreign core markets. In order to make a decision about the future market development, Cedura analysed the top 30 dealers in the respective markets.
With the help of secondary research by the Market Research Team and an online survey and telephone interviews, Cedura collected all relevant data. Price segments were then defined and price factors (e.g. regional variations) identified.
The results were transferred to a map in order to identify strategically favourable positions. In addition to a comprehensive overview of the market structure and price segments, the company received above all recommendations for market positioning.
