Fifty shades of market intelligence by CEDURA
What is Market Intelligence?

Market Intelligence – explained simply

Market Intelligence opens up new perspectives for companies: uncover opportunities, identify risks early, and make decisions based on clear data instead of mere intuition.

To make these possibilities tangible, we created the “50 Shades of Market Intelligence” campaign. With humor and simplicity, it showcases real use cases from practice – illustrated in an engaging comic style.

The takeaway is clear: Market Intelligence isn’t abstract, but a practical tool that drives your business forward.

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Fifty Shades of Market Intelligence

A playful look at possible use cases of our MI system

What is your decision based on?

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What is your decision based on?

Understanding market intelligence is crucial for informed decision-making in business.

(Know) who might take your market share.

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(Know) who might take your market share.

Understanding potential competitors is crucial for maintaining market share and driving business success.

New behavior, new demand, new potential customers!

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New behavior, new demand, new potential customers!

Understanding new consumer behaviors can unlock significant market opportunities.

There are more arguments than just the price.

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There are more arguments than just the price.

Exploring the importance of sustainability in the circular economy beyond just pricing.

When will disruptive tech make you obsolete?

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When will disruptive tech make you obsolete?

Understanding the impact of disruptive technology is crucial for businesses to stay relevant and competitive.

Is your supply chain safe?

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Is your supply chain safe?

Understanding supply chain risks is crucial for maintaining operational efficiency.

Aware of all market entry barriers?

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Aware of all market entry barriers?

Understanding market entry barriers is crucial for successful business expansion.

How are new technologies affecting your market?

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How are new technologies affecting your market?

Exploring the impact of emerging technologies on market dynamics and decision-making.

Are you prepared for geopolitical changes?

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Are you prepared for geopolitical changes?

Understanding geopolitical shifts is crucial for businesses aiming to maintain market presence and competitiveness.

Automated channel price and competition monitoring.

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Automated channel price and competition monitoring.

This case study explores the benefits of automated price and competition monitoring for businesses.

AI-optimized tender processing.

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AI-optimized tender processing.

This case study explores the benefits of AI in optimizing tender processing for enhanced efficiency.

Observe and evaluate trade fairs and events in detail.

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Observe and evaluate trade fairs and events in detail.

Effective event reporting enhances strategic insights and decision-making for businesses.

Swarm intelligence: data to wisdom.

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Swarm intelligence: data to wisdom.

Exploring how swarm intelligence transforms data into actionable wisdom for effective decision-making.

What market entry approvals are needed?

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What market entry approvals are needed?

Understanding market entry approvals is crucial for successful business expansion.

Identify and utilize market white spots.

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Identify and utilize market white spots.

Discovering market white spots can drive growth and enhance competitive advantage.

The market punishes those who are late.

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The market punishes those who are late.

Timeliness in market response is crucial for business success.

Get market insights from “Ced”, your AI assistant.

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Get market insights from “Ced”, your AI assistant.

Discover how automated data collection can enhance your market insights.

Automated data collection: efficiency and accuracy.

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Automated data collection: efficiency and accuracy.

Explore the benefits of automated data collection for improved efficiency and accuracy in business processes.

Use hypes and trends as soon as they emerge.

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Use hypes and trends as soon as they emerge.

Understanding and leveraging market trends can significantly enhance business strategies.

Reliable situation analysis and strategy adjustments.

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Reliable situation analysis and strategy adjustments.

Effective strategy planning enhances decision-making and operational efficiency.

Know your competitive strengths and weaknesses.

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Know your competitive strengths and weaknesses.

Understanding your competitive landscape is crucial for strategic decision-making.

Turn macro signals into moves.

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Turn macro signals into moves.

Understanding macroeconomic trends can help businesses navigate challenges and seize opportunities effectively.

See the trend, not the noise.

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See the trend, not the noise.

Understanding market development trends is crucial for strategic decision-making.

Turn channels into growth engines.

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Turn channels into growth engines.

Transforming sales channels can significantly enhance business growth and efficiency.

From market data to market-changing innovation.

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From market data to market-changing innovation.

Transforming market data into innovative solutions drives growth and competitive advantage.

Benchmark your way to success.

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Benchmark your way to success.

Effective product comparison enhances decision-making and drives strategic growth.

Full cost insight. Smarter production.

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Full cost insight. Smarter production.

Gain comprehensive visibility into production costs to enhance efficiency and decision-making.

From demographics to decisions.

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From demographics to decisions.

This case study explores how demographic insights drive effective decision-making in various sectors.

Track competitor actions to stay ahead.

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Track competitor actions to stay ahead.

Effective competitor tracking enhances strategic decision-making and market positioning.

Turn communication into competitive insight.

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Turn communication into competitive insight.

Discover how automated data collection enhances efficiency and insight in market intelligence.

See changing expectations before you lose customers.

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See changing expectations before you lose customers.

Understanding customer expectations is crucial for maintaining loyalty and driving business success.

Don’t let price wars catch you off guard.

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Don’t let price wars catch you off guard.

Understanding market dynamics can help businesses navigate price wars effectively.

From industry shifts to new opportunities.

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From industry shifts to new opportunities.

Explore how industry shifts can lead to innovative opportunities for growth and efficiency.

Stop guessing. Start knowing.

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Stop guessing. Start knowing.

This case study emphasizes the importance of data-driven decision-making over gut instinct.

See patterns where others see chaos.

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See patterns where others see chaos.

Discover how to identify patterns in complex data for strategic advantage.

Market Intelligence tailored to you.

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Market Intelligence tailored to you.

Discover how tailored market intelligence can enhance decision-making and drive business success.

Companies from diverse industries trust CEDURA

Customer satisfaction is our highest priority.

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Your custom Market Intelligence system – live in 14 days

CEDDECIDER®

Technical key facts about the software

Individualsoftware
  • Web-based, central platform
  • Hosting in the Microsoft Azure Cloud
  • Single Sign-on Integration
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  • Modular, demand-oriented structure
  • Independently usable, freely combinable
  • Automatically synchronized
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  • Compliant with data protection
  • User and permission management
  • Two-factor authentication
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  • Uniform data structure
  • Predefined templates and reports
  • Custom dashboards and evaluations
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  • Library and media library
  • Integrated news clipping
  • Configurable alerts and newsletters
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  • Multilingualism
  • Currencies and rates
  • Adjustable geographic structures
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  • Integration of the Corporate Design
  • Simple layout adjustments
  • More than 150 evaluation presentations
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  • Transfer of existing data
  • Numerous import and export functions
  • Incoming and outgoing API interfaces

What our customers say

We thank and appreciate the trust of our customers

“Cedura is a fast and reliable partner who has helped us for years to keep a close eye on what’s happening in the market and with our customers and competitors.”

 

Dipl.-Kfm. Ingolf Böhmer
Marketing, BJB GmbH & Co. KG

“The market information in our industry is very informative and a pleasure to read in our company. With the help of Cedura, we regularly provide our colleagues with market insights so that they are as well informed as possible.”

 

Yafang Li
Public Relations, DESMA Schuhmaschinen GmbH

Any questions?

Here you will find answers to the most frequently asked questions about the CedDecider

Can the CedDecider be adapted to our corporate identity?
Our CedDecider can be completely adapted to the look and feel of your company. You can also make further settings yourself in order to be able to score professionally with our WhiteLabel Solution in front of your customers.
How does the data get into the CedDecider?
The CedDecider adapts flexibly to your requirements and, in addition to the manual addition of data, naturally also allows the import from a wide variety of data sources. Even if you have not yet recorded your data automatically, we will find a customised solution for you.
Does the free trial version of the CedDecider offer the full scope?
Of course, the free test version of our CedDecider already offers you the full range of functions of the modules you would like to test.

In addition, we already equip your test environment with data from the market relevant to you, so that you can get a comprehensive picture of how our software will help you in concrete terms.

Can data and evaluations be exported from CedDecider?
All evaluations and tables that we generate for you with the CedDecider can also be exported to other file formats. By default, we support export as:

  • .pdf document
  • Word document
  • Excel spreadsheet
  • as well as all common image formats (.jpg, .png, etc.)
How quickly is the CedDecider available?
Immediately after starting your test, we provide you with access to our CedDecider. We calculate around 4 – 6 weeks for the implementation to the full version.
For particularly complex systems that require automated data collection from various sources, the implementation may take several months. We will be happy to provide you with more details after a concrete enquiry and analysis of your needs.
Is there an integrated document storage option in CedDecider?
In addition to the possibility of connecting existing document management systems, CedDecider also has its own document management system for the central storage and indexing of

  • Documents
  • videos
  • technical drawings
  • and more
Can several employees test the CedDecider?
Our test system can be used by several users at the same time. In particular, you can also assign roles and access rights specifically to check how your use case can be mapped with our CedDecider.
At what intervals is the data updated?
The upload intervals can be recorded in information groups. For example, price information or news can be uploaded daily, key competitive figures quarterly and market data semi-annually.

The definition of the upload intervals can be adjusted at any time according to need.

Request your needs-based testing system.
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Modules
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General Information
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Test User
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Contact Person
Which users should we create for testing purposes? (Name + Email)